Digital products are one of the simplest ways to learn, earn and build an online business, because there is nothing to ship and nothing to store. On this page you will find out what digital products are, the main types, how to choose the right one, and the guides and handbooks I have created to help you.
Whether you want to grow on social media or create and sell digital products of your own, everything here is written in plain English with clear steps you can follow.
At a glance: digital products are files you download or access online, such as ebooks, templates, printables, spreadsheets and courses. They are delivered instantly, can be created once and sold many times, and can be made without showing your face.
1. What Are Digital Products?
A digital product is any product that exists as a file or online access instead of a physical item. You buy it, receive it online and use it straight away on your phone, tablet or computer.
Because there is no stock, packaging or postage, digital products are cheap to deliver and easy to sell worldwide. That is why so many beginners start here.
2. Types of Digital Products
| Type | What it is | Good for |
|---|---|---|
| Ebooks and guides | Written step-by-step teaching on one topic | Teaching a skill or process |
| Templates, printables and spreadsheets | Ready-made files people fill in or print | Saving time and staying organised |
| Courses, memberships and communities | Structured lessons or ongoing access to a group | Deeper learning with ongoing support |
Ebooks and guides
The easiest place to start. A good guide takes one clear problem and walks the reader through the solution step by step.
Templates, printables and spreadsheets
These are quick to use and easy to show in a short video, which makes them popular with social media sellers.
Courses, memberships and communities
A bigger offer for people who want more help. They take longer to build but can offer more value over time.
3. Why People Choose Digital Products
Low cost to start
You do not need stock, a warehouse or expensive equipment. A phone, a free account and a clear idea are enough to begin.
Instant delivery
Customers get their file straight away, which means no waiting for post and fewer delivery problems.
Create once, sell many times
Once a product is made, the same file can be sold again and again. You can improve it over time based on feedback.
Works without showing your face
Voiceovers, screen recordings and written posts all work, so you can build a brand without being on camera.
Honest note: digital products are not a shortcut to money. Results depend on your effort, consistency and niche, and no income is guaranteed. Please read the Earnings Disclaimer.
4. How to Choose the Right Digital Product
- Solve one clear problem: a focused product beats one that tries to cover everything.
- Use what you know: pick a topic you can explain well or are willing to learn properly.
- Check there is demand: see what people ask about in comments, groups and search suggestions.
- Start small: a short guide or template is faster to finish than a full course.
5. My Digital Products
Both products are delivered as digital files for your personal use, and both are written to be simple to follow.
The Complete Instagram Blueprint
A 68-page guide to growing an audience, creating content that converts and building income on Instagram, with a full planning workbook.
- 15 chapters covering the algorithm, SEO, scripting and production
- Monetisation and a 90-day scaling plan
- A complete workbook with worksheets and templates
The Digital Marketing Handbook
A 58-page handbook on how to create, sell and promote digital products and build a real income online.
- 21 chapters from finding an idea to selling and marketing
- Guidance on UK rules, licensing and tax basics
- A 90-day action plan
Want to try before you buy? Read the free guides on the blog, such as how to grow on Instagram. Planning to sell your own? Read how to sell digital products on TikTok. More free guides: how to create and sell an ebook, where to sell digital products and affiliate marketing for beginners.
6. How to Create and Sell Your Own Digital Products
If you want to make your own, here is the simple path. The Digital Marketing Handbook covers each step in detail.
- Find a profitable idea that solves a real problem.
- Plan your product and its outline.
- Create it, using AI responsibly if it helps you work faster.
- Design and brand it so it looks professional.
- Choose where to sell and set a fair price.
- Write a clear sales page.
- Promote it on social media, search and email.
Remember to be honest in your marketing and follow UK rules on ads and affiliate links. See our Affiliate Disclosure and Terms and Conditions.
7. Digital Products FAQ
What are digital products?
Digital products are files or online content you receive electronically, such as ebooks, guides, templates, printables, spreadsheets and courses.
How do I receive my digital product?
Products are delivered as digital files after checkout on Stan Store, so you can start using them straight away.
Do I need to show my face to sell digital products?
No. Voiceovers, screen recordings, hands-only videos and written content all work.
Can I get a refund?
Because digital products are delivered instantly, sales are final once access is given, but your statutory rights are not affected. Read the Refund Policy for details.
Can I resell or share the products?
No. Products are licensed for your personal use only. See the Terms and Conditions.
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